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In a bid to bring about the most critical partnership between Government and private sector, the Kenyan sports and arts fraternity is about to receive transformation of a decade. The time has come for talents of sports and creatives in the field of art to get what rightfully belongs to them. Identification, Recruitment, Nurturing, Marketing and Monetization will form part and parcel of the move to change the Kenyan talent’s life. We are talking matters Talanta Hela and if you are new to this initiative, it was launched on February the 15th by Youth Affairs, Sports and Arts Ministry. This saw the renaming of Kenya Academy of Sports to Kenya Academy of Sports and Arts in a bid to accomodate the creative industry.
Ideally, Talanta Hela is a brainchild of the Government of Kenya aiming at ensuring the talents earn from their engagements with the thriving market. This involves activities such as and not limited to sports, artistry, music and cinema.
Earning a descent living from sports and arts is one way to reduce the high cost of living by making the youth self reliant.
Talanta Hela seeks to go beyond sports and entertainment so as to strengthen the current existing initiatives to even build up more avenues for lasting growth. It is in that accords that Ministries like Education, the private sector, federations and other stakeholders come in to ensure a succesful roll out and implementation.
The most interesting part of Talanta Hela is that creatives and sports dwellers will be able to track their progress and also monetize their content with little third party interference or the intrusion by cartels.
Kenya is on the look out to create an international market for its creatives and sports personalities among whose majority are the active youth, and this basically means making the East African country a hub for talent and creative economic growth. Talanta Hela Hela could be coming at such a time that the creative industry is at its dusting considering the meger earnings by intellectual property owners.
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